HIGH AURA is a street culture brand established in 2013. It was born out of a counterculture centered around HIPHOP, SKATEBOARD, and HARDCORE, believing that the joys, sorrows, ideas, and possibilities that can only be experienced on the streets are endless. The brand name reflects the words originally used as HOOD SLANG. HIGH AURA develops items based on the concept of “REBEL & IRONY” with a focus on street culture. We value free thinking outside the box and pursue unlimited possibilities.